2024
Continuum Arts Collective (CAC)
Service
Rebranding and Squarespace website redesign
Industries
Education, arts and entertainment
Software Used
Adobe Illustrator, Figma, Squarespace
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Continuum Arts Collective (CAC) is a nonprofit organization that provides PreK–12 students in Maine and New Hampshire with free access to the tools and instruction they need to create and grow as artists. CAC supplies musical instruments, art materials, and lessons in music and visual arts, ensuring equitable access to creative opportunities for all students—regardless of background or ability. Through community partnerships and programs, CAC helps young creators build confidence, develop their skills, and share their art with the world.
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The target audience for CAC includes:
Students (PreK–12) in Maine and New Hampshire who need access to art supplies, instruments, and creative instruction.
Parents and Guardians seeking affordable or free creative opportunities for their children.
Educators and School Administrators looking to connect students with arts resources and enrichment programs.
Donors and Sponsors who want to support arts education, equity, and youth creativity in their communities.
Artists and Volunteers interested in mentoring, teaching, or contributing to CAC’s programs.
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I led the redesign of Continuum Arts Collective’s website on Squarespace, introducing an updated logo and color palette to improve UI, accessibility (AA compliance), and overall usability. The new logo was designed for versatility across promotional materials and events, strengthening brand consistency. I presented the design and site navigation to the client, who was thrilled with the final result. Throughout the project, I explored Squarespace plugins to enhance user experience and created intuitive forms for parents, educators, and students to easily engage with the organization. Since launch, the site has been fully transferred to the client, who now manages and operates it independently.
Squarespace
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Web Design
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Branding
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Logo Design
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Website Management
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Videography
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Wireframing
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Squarespace ✦ Web Design ✦ Branding ✦ Logo Design ✦ Website Management ✦ Videography ✦ Wireframing ✦
Logo/Font Explorations
The logo design exploration phase is a crucial step in developing a visual identity that captures the essence and values of a brand. This phase involves an investigation into various design concepts, styles, and elements to find the perfect representation of CAC’s brand.
OLD LOGO
MODERNIZED LOGO
I’ve enjoyed the process of wireframing CAC’s website from beginning to end. Each stage of this journey—from the initial sketches to the detailed layouts—has been incredibly rewarding as a designer.
Here you can see the some initial wireframes—skeletal layouts of soon-to-be-designed webpages—and sketches with the idea to transform CAC’s original website design.
What Art & Music is To Me
In collaboration with Jake Kitterman Productions on-site at Continuum Arts Collective, this video details the significance of CAC for local students and faculty.
From the initial concept discussions to the final touches, every step of this journey has been challenging and inspiring. I’m thrilled that the updated design reflects CAC’s company’s values and mission statement.