New Hampshire Housing is a self-supporting public corporation that promotes, finances, and supports housing solutions for the people of New Hampshire. They operate rental and homeownership programs designed to assist low- and moderate-income persons with obtaining affordable housing.

The target audience for New Hampshire Housing includes:

• Prospective homebuyers in New Hampshire – individuals and families interested in purchasing a home, especially first-time buyers.

• Spanish-speaking homebuyers – reached through the Spanish-language version of the campaign.

• Local community members – residents of southern New Hampshire who engage with local media and community events like the Homebuyers Fair.

I designed signage and promotional materials for the annual Homebuyers Fair across New Hampshire. Collaborating with the Creative Director, I expanded on New Hampshire Housing’s existing brand identity to create cohesive visuals for print, social media, and animation. The designs were featured on local television stations in southern New Hampshire, with a Spanish-language version developed for Spanish-speaking homebuyers.