2023-2024
VFP Pharmacy (& VFP+)
Projects
Website design and management, print design, email design, social media design
Industry
Wellness, fertility
Software used
Adobe Illustrator, Adobe Photoshop, Figma, HubSpot
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VFP Pharmacy Group is a specialty pharmacy focused on fertility medications and assisted reproductive therapies. Pharmacies are across Boston, Chicago, Phoenix, and Los Angeles. The company offers personalized support, education, and resources such as patient portals, instructional videos, and treatment guidance. Their mission centers on delivering safe, high-quality, cost-effective pharmacy services while partnering closely with patients and fertility providers to support every step of the treatment journey.
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The target audience for VFP Pharmacy includes:
Individuals and couples undergoing fertility treatment
Fertility clinics and reproductive health providers
Patients navigating insurance/financing for fertility medications
Email Design
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Social Media
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Brand Development
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Print Design
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Marketing Collateral
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Email Design ✦ Social Media ✦ Brand Development ✦ Print Design ✦ Marketing Collateral ✦
VFP+ Microsite
This microsite for VFP+ was created to promote specific wellness products and vitamins. It is separate from the company's main website, functioning independently from the brand’s primary website. I worked with my development team to differentiate itself from VFP’s original branding, expanding upon organic shapes and interactive elements via lazy loading. More screenshots of pages are below.
