2022-2024
Raka Digital Agency
Service
Web design, website management, animation, social media design, marketing collateral
Industries (based on clients)
Fertility services and medication, banking, construction, health and wellness, education
Software Used
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva, HubSpot
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Raka is a full-service digital agency based in Portsmouth, NH, founded in 2004. They partner with businesses to turn strategic goals into measurable results, specializing in inbound marketing, website design & development, branding, and content creation.
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For two and a half years, I worked as a junior and then mid-level graphic designer at Raka Digital Agency in Portsmouth, New Hampshire. As a digital agency, Raka works with companies and organizations to help define business challenges, set realistic, measurable goals, and then chart a workable strategy with tools and tactics customized to their situation. I worked on a variety of marketing designs, including animations, video work, social media, digital ads, UI/UX design, and email design.
HubSpot
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Web Design
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Social Media
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Brand Development
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Animation
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Website Management
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Wireframing
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HubSpot ✦ Web Design ✦ Social Media ✦ Brand Development ✦ Animation ✦ Website Management ✦ Wireframing ✦
Channel-optimized Animations (20th Anniversary)
To commemorate the 20th anniversary of Raka, I led the development of various marketing collateral, including animations. The same animations were provided in a square (1080x1080) orientation for social media, including Meta and LinkedIn.
Logo Exploration
Below are some explorations of logos to celebrate the 20th anniversary of the company. This logo would be used as the main logo on our website, as well as printed on a t-shirt.
On The Spot: July 2024
Responsive design ensures that digital content delivers a seamless user experience across various devices and screen sizes––from desktops to mobile devices. This fun and engaging project tackled using green screens, color and audio correction, and resizing to adapt to different sites.
YouTube | 1920x1080px
Instagram and LinkedIn | 1080x1080px
Instagram Reels | 1080x1920px
Raka Health Q&A
To inform clients about Raka Health and its purpose, I was responsible for shooting, editing, and conceptualizing content. These videos tackled audio, lighting, utilizing B-roll, and post-production. They were posted on social media.
