2025
Practice Better
Service
Motion graphics
Industries
Holistic health, wellness
Software Used
Adobe After Effects, Adobe Illustrator
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Practice Better is a comprehensive practice management platform tailored to meet the needs of wellness professionals. Trusted by over 50,000 practitioners, the software streamlines operations and delivers better client care.
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The target audience for Practice Better includes:
Holistic health and wellness practices
Private Solo & Group practices of 2 - 20 practitioners; 1 - 4 locations
Entrepreneurial, dedicated, educated, and motivated self-starters who are technically literate and thrive on collaboration, learning, and community.
Passionate about helping people overcome wellness challenges, they prioritize client results while maintaining a strong commitment to excellence and continuous growth.
Holistic health and wellness practices
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To visually communicate the value of Practice Better’s all-in-one EHR platform, I designed responsive, channel-optimized animations tailored for web and social use. The animation highlights how the platform supports health and wellness professionals. I focused on clean, intuitive motion to walk viewers through key features like scheduling, telehealth, charting, billing, messaging, and automation. Each element was animated to reflect the platform’s intentional design and to reinforce its position as a HIPAA-compliant EHR solution.
Motion Design
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Optimized Designs
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Brand Development
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Storyboarding
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Brand Guidelines
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Motion Design ✦ Optimized Designs ✦ Brand Development ✦ Storyboarding ✦ Brand Guidelines ✦
Channel-optimized Animations
The same animations were provided in a vertical (1920x1080) and square (1080x1080) orientation for social media purposes. In total, there were 12 individual videos created for Practice Better.
Process and Sketches
Below are sketches of my thought process behind the animations. I considered coloring, typography, easing, and imagery as I designed. As I encountered roadblocks while designing, these sketches informed the final animation.
UI Snippet Recreations
Refrencing Practice Better’s interface, I recreated many screens for use in the animation. These components were created in Adobe Illustrator and brought into After Effects as pre-comps and then animated.
