iWorx provides advanced, user-friendly hardware and software solutions for physiology teaching and research. Their TA kits offer complete lab setups—including instruments, software, and courseware—for human, animal, exercise, and neurobiology education. For researchers, iWorx delivers high-performance data acquisition systems, signal conditioners, stimulators, and more to support studies in metabolic, cardiovascular, neuromuscular, and respiratory physiology.

The target audience for iWorx includes:

• Professors, instructors, and lab coordinators teaching physiology, neurobiology, exercise science, and/or related courses.

• Researchers conducting studies in metabolic, cardiovascular, neuromuscular, and respiratory physiology.

• Colleges and universities investing in scalable, cost-effective lab equipment with long-term support and software licensing.

At iWorx, I lead the creation and management of marketing content across multiple platforms, including email campaigns via Constant Contact, social media, YouTube videos, trade show materials, and annual promotions—all designed to maintain brand consistency and support sales goals. I manage internal creative resources using tools like Google Drive, Figma, and Canva, ensuring easy access to design templates, stock libraries, streamlining marketing processes. I also oversee the company’s website through Elementor, handling page redesigns, updates, and troubleshooting to ensure an optimal user experience. Working closely with the sales team, I help develop strategic marketing initiatives and produce high-quality product photography for use across digital and print channels.