2025 - Current
iWorx Systems
Services
Social media management, email marketing, copywriting, product photography, website management, UI
Industry
Educational supplies
Software used
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, WordPress (Elementor), Constant Contact
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iWorx provides advanced, user-friendly hardware and software solutions for physiology teaching and research. Their TA kits offer complete lab setups—including instruments, software, and courseware—for human, animal, exercise, and neurobiology education. For researchers, iWorx delivers high-performance data acquisition systems, signal conditioners, stimulators, and more to support studies in metabolic, cardiovascular, neuromuscular, and respiratory physiology.
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The target audience for iWorx includes:
Professors, instructors, and lab coordinators teaching physiology, neurobiology, exercise science, and/or related courses.
Researchers conducting studies in metabolic, cardiovascular, neuromuscular, and respiratory physiology.
Colleges and universities investing in scalable, cost-effective lab equipment with long-term support and software licensing.
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At iWorx, I lead the creation and management of marketing content across multiple platforms, including email campaigns via Constant Contact, social media, YouTube videos, trade show materials, and annual promotions—all designed to maintain brand consistency and support sales goals. I manage internal creative resources using tools like Google Drive, Figma, and Canva, ensuring easy access to design templates, stock libraries, streamlining marketing processes. I also oversee the company’s website through Elementor, handling page redesigns, updates, and troubleshooting to ensure an optimal user experience. Working closely with the sales team, I help develop strategic marketing initiatives and produce high-quality product photography for use across digital and print channels.
Photography
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Web Design
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Social Media
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Brand Development
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Email Marketing
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Videography
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Copywriting
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Photography ✦ Web Design ✦ Social Media ✦ Brand Development ✦ Email Marketing ✦ Videography ✦ Copywriting ✦
TA-ROAM and iWire Gas Analyzer Setup Video
This tutorial video details how to set up iWorx’s HEK-TR Human Exercise Kit using the TA-ROAM Recorder and the iWire Gas Analyzer. I developed the storyboard and collaborated closely with the sales team to plan and execute the shoot, managing lighting, staging, and composition to ensure a polished and cohesive presentation.
Leading this project was both engaging and rewarding, as I addressed technical challenges related to lighting and timing while modernizing the visual approach to better resonate with potential customers and reflect the quality of the product.
Assets for Email Campaigns
& Newsletters
Using Constant Contact as our email platform, I write, design, distribute, and analyze monthly promotional emails targeting both customers and prospects in biology, engineering, exercise science, and psychology. My designs are guided by data-driven insights to maximize engagement. Additionally, each month, an iWorx team member contributes a newsletter that I adapt for social media, email, and the company website.
Scantox Whitepaper
In collaboration with Scantox Neuro, this whitepaper showcases research on neuromuscular dysfunction in SOD1 mice using iWorx software and equipment. I was provided with the scientific data and content, which I then translated into a visually cohesive and professionally designed document. The final design features modernized, updated branding for iWorx, aligning the visual presentation with the company’s evolving identity.
